Years of turbulances
🏡 Background: By the start of 2020 I've started to work as a marketing specialist for Slovak market no.1 in the Travel segment - Pelikan.sk. We had a big ATL marketing plans. 3 months later, the pandemic and a big transformation came.
⚠️ Challenge: How to handle online marketing communications in the most affected segment during the pandemic?
💡 Solution: The new world of travel landscape requires a new way of travel marketing. We must inform about everything, remove as much friction as possible for our travellers and celebrate the good news. This was our narrative for the past 2 years.
Case study: EXPO 2020 Dubai
The challenge was to introduce EXPO 2020 Dubai to Central European audiences. During the campaign, Dubai became the most popular long-haul destination on Pelikan websites and in the minds of SK, CZ and HU travellers.
Case study: Thailand opening
The challenge was to explain the complex entry rules of the Phuket Sandbox model in easy steps. At the end of the campaign, our bookings in Czechia & Slovakia represent over 10% of all arrivals from the whole East Europe region.
Case study: Spain #bringingtravelback
Spain, typically seen as a summer destination, wanted to strengthen its image as an all-year-round destination and increase arrivals from Slovakia in shoulder season.
Articles & other resources
Pelipecky: Phuket Sandbox model
Pelipecky: Slovakia promo campaign
Aktuality: Thailand opening PR campaign
Selassie: Successfull influencer campaign
CEE Travel Sentiment Survey 2020/2021
